Process - Project Phases

Our process is to simulate what a startup might do (or should do) in introducing a new product into the marketplace. We vet the idea first, testing it in the marketplace, do "just in time design" when the concept is getting a strong response from the target market, and we then manufacture and sell product in order to establish sales evidence. With a successful product that is selling well, we then search for an Acquirer to own the product, typically a large retailer or manufacturer with a strong distribution channel and the ability to grow sales dramatically.

We take each project through a series of phases and milestones and proceed only when there is good evidence of success.

Phases